Audi A8 World Premiere: The Art of Progress
The 100th Anniversary of Audi brought the world premiere of the all-new A8 to Miami Beach’s Audi Pavilion on 45th & Collins Avenue, unveiled amidst art from the Rubell Family Collection and a Tom Dixon LED installation during Art Basel.
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From the Vault · 2009
This is an archival piece from the Premier Guide Miami collection. The coverage, context, and details reflect the time it was originally published.
Innovative designs and new concepts have emerged to shape the way we view art, design and architecture. The 100th Anniversary of the Audi has demonstrated that in their new museum-like structure, the Audi Pavilion, located on 45th & Collins Avenue (east of the large parking lot) Miami Beach.
“Our claim ‘Vorsprung durch Technik’ also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand.” — Rupert Stadler, Chairman of the Board of Management of AUDI AG
Vorsprung durch Technik is the company’s custom which means, Advancement through Technology or head start through technology. The Audi brand has repositioned to be solid and revolutionary.
The unveiling was amidst selected art works from the new exhibition “Beg Borrow and Steal,” which belongs to the Rubell Family Collection, one of the world’s most important art collections, and the installation “The Light Light” — consisting of aluminum and LED light — by the British top designer Tom Dixon.
The starting price of the Audi A8 is $74,550. This full size luxury sedan comes equipped with special features including a cold weather package with heated rear seats, Audi Side Assist for blind spot monitoring, Audi Lane Assist with steering wheel vibration alerts, rain and light sensors with a coming home feature, and a front seat massage unit activated by a single button.
Over the years Audi has maintained its brand reputation and continues to transition into the new era with sleek designs, ease of operation and new technologies.
This year Audi also served as a major sponsor to both Design Miami and Art Basel Miami Beach.
For more information on the Audi A8, please visit www.audiusa.com .
For more upcoming events across South Florida, visit the Premier Guide Miami Events Calendar .
The PGM Edit
The 100th Anniversary of Audi brought the world premiere of the all-new A8 to Miami Beach’s Audi Pavilion on 45th & Collins Avenue, unveiled amidst art from the Rubell Family Collection and a Tom Dixon LED installation during Art Basel.
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