Miami 2009: The Year That Started It All
Premier Guide Miami launched in 2009 into a city navigating the tail end of the financial crisis — and found a Miami that was scrappy, creative, and already building the foundations of something extraordinary.
Part of our ongoing curation of what it means to live, love, and play in the Magic City.
From the Vault · 2019
This is an archival piece from the Premier Guide Miami collection. The coverage, context, and details reflect the time it was originally published.
When Premier Guide Miami launched in 2009, the city was still feeling the aftershocks of the financial crisis. Real estate, which had driven Miami's boom years, had collapsed. Construction cranes that had dotted the skyline stood idle. The clubs and restaurants that had defined the mid-2000s excess were quieter than they had been in years. And yet — Miami was not defeated. It was, in many ways, more interesting.
The recession had cleared away some of the froth and left something more genuine. The artists, the chefs, the musicians, and the entrepreneurs who had been priced out of the city's boom years found space to work. Wynwood, which had been a forgotten warehouse district, was beginning to stir. The first murals were going up. The conversations that would eventually produce one of the world's great outdoor art destinations were just beginning.
Art Basel Miami Beach was in its seventh year, and it had already transformed December into the city's most important cultural moment. The fair brought the world's art establishment to South Florida every December, and the satellite events, the gallery openings, and the parties that surrounded it had created an ecosystem that was changing how the world thought about Miami as a creative city.
On the music front, 2009 was a year of live performances that reminded everyone why Miami's concert scene was among the best in the country. N.E.R.D. brought Pharrell Williams to a city that had always claimed him as its own. The Fort Lauderdale Boat Show celebrated its 50th anniversary. The South Florida International Auto Show drew crowds to the convention center. And through it all, Premier Guide Miami was there — covering the stories, the events, and the people that made this city worth paying attention to.
Looking back from a decade's distance, 2009 feels like a beginning. The city was leaner, hungrier, and more creative than it had been during the boom years. The foundations of the Miami that would emerge in the 2010s — the art scene, the culinary revolution, the tech ecosystem, the international profile — were all being laid in those quiet, scrappy years after the crash.
The PGM Edit
Premier Guide Miami launched in 2009 into a city navigating the tail end of the financial crisis — and found a Miami that was scrappy, creative, and already building the foundations of something extraordinary.
Premier Guide Miami
The Live · Love · Play Dial
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