Saks Fifth Avenue Launches 'Let's Go!' Fall 2026 Campaign Celebrating Modern Glamour

Saks Fifth Avenue has launched its Fall 2026 campaign, Let's Go! — a bold celebration of modern glamour, self-expression, and the thrill of dressing for the season ahead. Photographed by Nadine Ijewere , the campaign stars Scarlett White, Felice Noordhoff, Divine Mugisha, Sanique, and Jae Lee , set against the vibrant backdrops of Saks' legendary New York flagship and iconic city parks.

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“Let’s Go! celebrates the unique role Saks Fifth Avenue plays in connecting our customers to the energy, creativity, and discovery that makes luxury fashion so compelling. Our New York City Flagship has long been a destination where culture and commerce come together, and this campaign extends that influence across our stores and digital channels nationwide.”

The campaign captures how New York's energy spills onto the streets, drawing customers to gather at Saks and leave fully charged with creative ideas. Showcasing fall collections defined by long, lean silhouettes and deep, saturated shades , the campaign features luxury brands including Khaite, Tom Ford, Prada, Jil Sander, Loewe, Altuzarra, Ulla Johnson, Balmain, Valentino Garavani, Balenciaga, Ralph Lauren Collection, Ferragamo, and Proenza Schouler .

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“The campaign feels spontaneous, confident and distinctly New York. Through Nadine’s vibrant perspective, we created a visual world that celebrates the season’s striking fashion and freedom to make it your own.”

For the first time, Saks is bringing the campaign to life in a new curated concept shop on the first floor of the New York flagship — designed as a creative clubhouse for fashion insiders to gather and enjoy art, vintage magazines, cultural events, and unexpected finds. Co-curated by Fashion Directors Chloe King (Women's) and Bruce Pask (Men's), the space features chic giftables, soft accessories, homeware, handbags, and shoes. A gallery exhibition titled Beautiful People displays original photography by Ijewere, alongside a newsstand by Library180 — a nonprofit image reference library — featuring rare and collectible 1990s-era magazines.

The momentum continues through October 6 with Let's Friday at Saks , a weekly weekend series offering DJ sets, a custom sketch artist activation, and a pop-up cart serving L'Avenue at Saks coffee alongside cookies from The Rounds and Casa Bosques chocolates — complemented by custom Saks coffee tumblers and campaign-themed stickers. Shop the Fall collections via Women's and Men's Curated Edits at saks.com .

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